Gibbs adsorption isotherm
Here is a satisfying piece of physics: you can figure out how much surfactant is crowded onto a surface just by watching how the surface tension changes as you add more surfactant to the bulk, without ever directly seeing the molecules. The Gibbs adsorption isotherm is the equation that makes this possible.
Derived by J. Willard Gibbs from thermodynamics, it links the surface excess (the extra amount of a solute per unit area at the interface compared with the bulk) to the rate at which surface tension changes with the solute's concentration. In plain terms, the more steeply surface tension drops as you raise a solute's concentration, the more of that solute must be packed at the surface. Solutes that lower surface tension, like surfactants, show positive surface excess; solutes that raise it, like many simple salts, are actually depleted from the surface.
Practically, the isotherm lets formulators calculate the surface excess and the area occupied per surfactant molecule purely from surface-tension measurements at different concentrations, which characterises a surfactant and confirms a saturated monolayer at the critical micelle concentration. The caveat is that the standard form assumes a dilute, ideal solution and a sharply defined interface, so corrections are needed for concentrated, ionic, or mixed-surfactant systems.