rate of absorption
Two patients may each get the same total amount of a drug into their blood, yet one feels it within twenty minutes and the other only after two hours. The difference is the rate of absorption — how quickly drug enters the systemic circulation from its dosage form, as opposed to how much eventually arrives. It is the 'how fast', not the 'how much'.
The rate of absorption is the speed at which drug molecules move from the absorption site into the blood per unit time. For most oral drugs it is governed by the slower of two steps — dissolution or membrane permeation — and is shaped by particle size, the dissolution rate of the formulation, gastric emptying, and the design of any release-controlling system. In pharmacokinetic terms it appears as the absorption rate constant (ka), and clinically it expresses itself through the steepness of the rising part of the concentration-time curve.
Rate is read indirectly from the shape of the curve: a fast rate gives a high, early peak (large Cmax, short Tmax), while a slow rate gives a low, late, broad peak. It governs onset of action and the intensity of peak effects, which is why bioequivalence regulators insist on comparing Cmax as a rate surrogate. Modified-release products deliberately slow the rate to flatten peaks and prolong duration, even when the total amount absorbed (the extent) stays the same.