liquidity mining
Liquidity mining is the specific tactic a protocol uses to bootstrap itself: it prints its own governance token and hands it out to people who supply liquidity or otherwise use the protocol. A new exchange has a chicken-and-egg problem — traders will not come without deep liquidity, and liquidity providers will not come without trading fees — so the protocol breaks the deadlock by paying providers in freshly issued tokens on top of the fees. It is, in effect, paying users to show up before the organic economics can stand on their own.
The technique exploded in June 2020 when Compound launched its COMP token and distributed it to borrowers and suppliers, kicking off the period known as DeFi Summer. Beyond pure incentives, liquidity mining doubles as a distribution mechanism: rather than selling tokens to investors, the protocol places ownership directly into the hands of its actual users, who then gain governance rights. Done well, it can decentralize a protocol's stakeholders and reward early supporters; done badly, it simply rents temporary liquidity at a steep cost.
The structural weakness is mercenary capital. Much of the deposited liquidity is there only for the token emissions and exits the instant rewards taper or a more lucrative program opens elsewhere, taking the liquidity with it. This makes naive liquidity mining a leaky bucket, and protocols have responded with refinements — vote-escrowed token locks that reward long commitment, protocol-owned liquidity bought outright rather than rented, and targeted emissions directed only at the pools that need depth. The core tension never disappears: emissions that are too generous dilute holders, while emissions that are too thin fail to attract anyone.
Liquidity mining and yield farming are two sides of one coin: liquidity mining is what the protocol does (emit tokens to attract capital), yield farming is what the user does (chase those emissions across protocols). One is the bait, the other is the fishing.