induced (operator) norm
An induced norm answers a physical question: by what largest factor can the matrix A stretch a vector? Pick a vector norm ||.|| for the inputs and outputs, then define ||A|| = max over x != 0 of ||A x|| / ||x||. Because the ratio ignores the length of x, you can equivalently take the max of ||A x|| over all unit vectors.
Each choice of vector norm induces a matrix norm, and three are workhorses. The 1-induced norm is the maximum absolute column sum, max_j sum_i |a_{ij}|. The inf-induced norm is the maximum absolute row sum, max_i sum_j |a_{ij}|. The 2-induced norm, the spectral norm, is the largest singular value sigma_max(A) — geometrically the longest axis of the ellipse that A maps the unit sphere onto.
Induced norms come with two free gifts. They are automatically submultiplicative, ||A B|| <= ||A|| ||B||, because stretching twice multiplies the stretch factors. And they are consistent with their generating vector norm, ||A x|| <= ||A|| ||x||, which is the inequality you reach for whenever you bound how far a transformation can move data.
The catch is cost. The 1- and inf-norms are read off instantly from the entries, but the 2-norm needs the top singular value, an iterative computation. In practice people often bound the spectral norm using sqrt(||A||_1 ||A||_inf) when a quick, certified estimate is enough.
Two norms are pure arithmetic on the entries; the spectral norm needs the SVD's top singular value.
Mnemonic for the cheap ones: 1-norm is colum-wise (max column sum), inf-norm is row-wise (max row sum). The 1 stands tall like a column; flip your view and inf reads across like a row.