coupling constant
When two things interact, you can ask how strongly. A gentle conversation and a shouting match transmit very different amounts of energy; a faint magnet and a powerful one tug very differently on a nail. In particle physics, the number that sets how strongly a particular force grabs onto particles is called the coupling constant. It is the dial that turns each interaction up or down — small coupling means a feeble, rare effect; large coupling means a strong, frequent one.
Each force in the Standard Model has its own coupling constant, attached to the point where particles meet and interact (the 'vertex'). In electromagnetism the relevant number is the fine-structure constant, roughly 1/137 — small, which is exactly why electromagnetic effects, though everywhere, are weak enough to compute by treating each photon exchange as a small correction on top of the last. The strong force has a larger coupling, the weak force a moderate one. The coupling appears at every vertex in a Feynman diagram, so a process needing many vertices is suppressed by many factors of the coupling — which is why a small coupling lets physicists calculate by counting only the simplest diagrams first.
Coupling constants are among the handful of numbers you must measure and feed into the Standard Model by hand; the theory does not predict their values, only how they connect everything else. They are central to nearly every calculation of how often a reaction happens or how fast a particle decays. The deepest twist, and a common misconception to unlearn: coupling 'constants' are not actually constant. They change with the energy of the interaction — a phenomenon called running — so the strength of a force depends on how hard you probe it, a fact at the heart of asymptotic freedom and grand unification.
Because electromagnetism's coupling is small (about 1/137), the chance an electron emits one extra photon is small, two extra photons much smaller still, and so on. That hierarchy is why the leading prediction for the electron's magnetism is already accurate, with each successive correction tinier than the last.
A small coupling means each extra interaction adds an ever-smaller correction.
The word 'constant' is historical and misleading. Coupling constants vary with energy scale (they 'run'), so the strong force is strong at low energy and surprisingly weak at very high energy.